The Blog

As the job market changes how can we close the skills gap? Jon Morris at Inc. believes that entrepreneurs may be missing out on the best hires by not doing this recruiting tip:

1. Recognize the talents and skills needed to excel beyond the person’s work experience.

When CEOs start thinking about staffing and recruitment, they should ask: What are the core competencies required for the job?

2. Identify the industries that possess the people with those core strengths.

Many Rise Interactive employees formerly worked in financial services, the sciences or engineering. We focus our recruiting efforts on these industries because these professions require precise quantitative thinking. We recognize that people with quantitative backgrounds have the analytical skills necessary to manage and execute digital marketing campaigns.

3. Create an evaluation system.

A company should create some type of grading system or test as a part of the interview process. As companies scout for new talent in different industries, they should make sure candidates rank highly for those core competencies. For instance, every prospective employee in our channel teams takes a pre-employment analytical thinking exam. However, firms should not stop there. They should also create structured on-boarding programs to acclimate those individuals to a career in a new industry. 

you can read the full article here.

Boyd Cohen at Co.EXIST has ranked the 10 smartest European cities. To do so he developed a metric called the Smart Cities Wheel, containing six key components:

-Smart Economy
- Smart Environment
- Smart Government
- Smart Living
- Smart Mobility
- Smart People

After Evaluating the cities, the ranking result was as followed:

1. Copenhagen - perhaps most famous for its high rate of cyclists (40%).
2. Stockholm - ranked second on ‘Smart Economy’
3. Amsterdam - scored in the top five in the ‘Smart People’, ‘Smart Environment’, and ‘Smart Living’ categories.
4. Vienna - the city slipped a bit, but it is still ranked number four in Europe. 
5. Paris -  was rated the second-best city in Europe for startups.
6. Berlin - “Berlin has low rental prices, low housing costs, lower salaries, a high-quality labor force, great engineers, and it’s a fun and creative place.”
7. London - was rated the number one startup capital in all of Europe by EUStartups.
8. Barcelona - the city’s pilot of EV technology led to the installation of over 200 charging stations in the city as well as designated parking spaces for EVs.
9. Munich - It has the lowest crime rate in all of Germany and more head offices of international companies than any other German city.
10. Frankfurt - home to the world’s first green skyscraper (Commerzbank Tower), designed by Foster and Partners and completed in 1997.

You can read the full article by Boyd Cohen here.

Image via Grazia Magazine

”I just finished a film a few days ago, and I came home and said I learned so much today. So if I can come home from working on a little film after doing it for 45 years and say, “I learned so much today,” that shows something about the cinema.”

Coppola is interesting and inspiring in many ways. Apart from working in the film industry and running his own winery, he also teaches. When asked why he did not teach a masters, he answered: 

For me in cinema there are few masters. I have met some masters – Kurosawa, Polanski – but I am a student. 

In this article, Francis Ford Coppola describes his singular code of ethics that govern his filmmaking. There are three rules: 1) Write and direct original screenplays,  2) make them with the most modern technology available,  and 3) self-finance them.

You can read the full article here.
Image via Grazia Magazine 

Most people don’t always think of how they learn. Kevin Daum has outlined five things you can do in order to learn more effectively:

”…the need for learning never ends, so your desire to do so should always outweigh your desire to be right. The world is changing and new ideas pop up everyday; incorporating them into your life will keep you engaged and relevant. The following are the methods I use to stay open and impressionable. They’ll work for you too. No matter how old you get.”

Read the full article here.

It is interesting to observe how trends can develop into industries, creating room for new profitable enterprises. Cupcakes are not new to us; anyone can recognize the small colorful frosted cake, although the creativity used to produce these cakes always seems to reach new heights.

What is fascinating about the cupcake phenomenon is how it has infact developed, as described by Stylist, its own culture: 

”It may even be that our love for cupcakes is now so entrenched, it’s more of a culture than a passing trend.” 

The popularity of these cakes has been manifested in multiple ways since the early 2000. One example of this is the celebration of National Cupcake Week, when cupcakes was also one of the most popular subjects being discussed on twitter. Not only has cupcake displays become relevant for established bakery businesses, but it has also created a boom for new businesses to ride on the trend. Becky Schultes, owner of Heavenly Cupcakes explains that cupcakes are a premium treat that takes time to create and perfect, which is why they can be priced higher than the standard cake or biscuit. In Schultes interview with Herald-Tribune, she said:

”My goal is to really expand the product line,” 

Becky Schultes is not alone in the quest of diversifying the cupcake industry. Andrea Dashiell from Forestville started her baking company Honeecakes Bakery in 2005, which due to request is now producing healthier options such as cupcakes for vegans.
”Gluten free is a better option than a big time cupcake with a lot of frosting on it” said Ahsley Russel, president of the Prince George’s Women’s Lacrosse Association to The Washington Post after trying some of Dashiell’s healthier cupcakes.

As these are great examples of the diversification of the popularity and diversification of the cupcake, it will be exiting to see what the future holds for this innovation.

As Wisemap follows the baking industry with great interest we would also love to hear what you believe will be the next big thing: @wisemapHQ 

Stylist Article: The Cult of the Cupcake: An affair to remember?

Herald-Tribune: Local entrepreneur’s business is rising

Washington Post: Forestville woman sees baking business on the rise for seventh anniversary

Here at Wisemap we want to make sure to promote effective and useful learning. Interestingly we recently came across ”5 Important skills for Hackademics to develop”. Written by Dale J. Stephens at Uncollege the article outlines the five most essential skills you will need:

- Writing: good writing doesn’t only help you to express yourself, but it can also establish you as an expert in your field

- Coding: ”The technology sector always lacks technical talen; unlike other fields it is not overflowing with overqualified applicants.

- Networking: good networking can help you create a community of supporters who will give you a helping hand when you need it as well.

- Entrepreneurship: ”Leverage your skills to create multiple sources of income.”


Dale J. Stephens

Education of today is changing, and as mentioned by S. L. Writes, teaching is starting to go far beyond the traditional classroom. The Global Sharing Day is one example of the growing engagement in our communities to live smarter by learning from our neighbors. We can see a clear change in how we learn and what we can offer each other.

Unconvential classes set up by demand might also be beneficial as the industries change faster and faser, and might be the best way to learn from those who are experts right now.

Pamela Paul talks about her view of learning within established schooling environments in an insightful article for NY times. She argues that ”the overtly accomplished child is ofter the less educated one”. Paul argues further that through an educational program, often the only thing you learn is what is expected from you: ”actual learning comes by making mistakes and figuring out what went wrong and how to make it right”. 

You can read the full article by Pamela Paul here
Also follow the Global Sharing Day on twitter: #globalsharingday #swishing 

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